Starting a podcast: why do you want to make a podcast?

Starting a podcast: why do you want to make a podcast?

With over a million now in existence, it's a good time to consider starting a podcast. There are loads of resources online to help, and in the next few weeks I'll point you towards some of them. 

You might want to start a podcast to extend your brand, or talk about something that is close to your heart, or simply HAVE FUN. Whatever the reason, there's never been a better time to get going. It really doesn't take much to record something and publish it online to start building your audience.

There's a lot to consider before you get going, however. The 'tip of the iceberg' questions I think that are important are:
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Why do you want to make a podcast?
What will your podcast be about?
Who will be on your podcast? 
Will there be a structure to each episode?
How are you going to record your podcast?
How are you going to publish your podcast?

The question of why is something you should definitely answer before you start. Podcasts can be time consuming - especially when you're getting going - and there's nothing sadder than an abandoned channel. A podcast isn't just for Christmas etc.

If your answer is 'I just want to make a podcast', you need to reach past that and consider the next question: what will your podcast be about? I'll go into more detail about that next time, but please remember this: IT'S ALL ABOUT THE CONTENT. The podcast itself is merely the content delivery system. Like I said, I'll go further into that next time.

For now, have a very happy Friday and a wonderful weekend.

Gareth